Brand & web designSocial media marketing

Be the medspa premium clients book first.

3+ Years in Digital MarketingTrusted by U.S. MedSpas40+ Clients Served
Book a Free Consultation Call
Shaira, founder of 12 Pages
★★★★★
Record month.Medspa owner

What 12 Pages Does

Two services. One goal: a fuller consultation calendar.

Most medspas post consistently and still struggle to turn attention into bookings. Followers and likes are nice to have, but they don’t fill the treatment room.

We focus on two key areas of growth: strategic social media marketing that builds trust and generates consultations, and branding and web design that strengthen your credibility, showcase your expertise, and turn interest into action.

Services

Pick one, or pair them.

02. BRANDING & WEB DESIGN

Brand Identity & Strategy

  • Brand Strategy & Positioning
  • Logo & Visual Identity Design
  • Brand Colors & Typography
  • Brand Guidelines Development
  • Marketing Collateral Design

Website Design & Development

  • Custom Website Design
  • Website Redesign
  • Landing Page Design
  • Mobile-Responsive Design
  • Website Copywriting & Content Layout
  • Website Optimization

Results · Paid ads

Meta ads that start real conversations.

Eight medspa campaigns, straight from Ads Manager. Every result is a lead form or a new message from someone asking about a treatment.

521leads & messaging conversations
$7,009ad spend managed across 8 campaigns
$13.45average cost per lead or conversation
$4.92lowest cost per conversation (weight loss)
CampaignResultsCost per resultSpent
RF microneedlingMessaging conversations
174
$14.88$2,589.61
New patient offerMessaging conversations
123
$12.10$1,487.97
EZ GelMessaging conversations
68
$16.69$1,134.60
New service launchMessaging conversations
61
$17.31$1,055.99
$100 off promoLead form
29
$10.07$291.94
50 units Botox + 1 fillerMessaging conversations
26
$8.83$229.47
Weight lossLowest costMessaging conversations
26
$4.92$127.83
FillersMessaging conversations
14
$6.56$91.87

Straight from Ads Manager

Unedited campaign screenshots
Meta Ads Manager campaign results screenshot 1
Meta Ads Manager campaign results screenshot 2
Meta Ads Manager campaign results screenshot 3
Meta Ads Manager campaign results screenshot 4
Meta Ads Manager campaign results screenshot 5
Meta Ads Manager campaign results screenshot 6
Meta Ads Manager campaign results screenshot 7
Meta Ads Manager campaign results screenshot 8

Results vary by clinic, treatment and market.

Results · Organic

Content that reaches new patients, not just followers.

Instagram insights from three medspa accounts over 30 days. On the top account, 9 out of 10 views came from people who didn't follow the clinic yet.

61.3kviews in 30 days across three medspa accounts
89.1%of views from non-followers on the top account (33.3k views)
30kviews from Reels alone on that account
2,895interactions across all three accounts
Instagram insights: 33,346 views, 89.1% from non-followers, 2,252 interactions in 30 days, 30K views from Reels
Account A · 30 days
Instagram insights: 16,161 views, +11 net followers, 380 interactions in 30 days
Account B · 30 days
Instagram insights: 11,872 views, +10 net followers, 263 interactions in 30 days
Account C · 30 days

Brand & web design

First impressions that book consults.

Patients judge your clinic before they ever walk in. Your brand and website should feel as premium as your treatments.

Brand identity

Logo, colors, fonts and a style guide your whole team can use.

Website design

Treatment pages, before & afters, FAQs and clear booking buttons.

Booking that works

Connected to your booking software so patients book in a few taps.

Social templates

On-brand templates so every post looks like it came from the same clinic.

Recent work · Website design

A website for an aesthetic nurse injector.

A premium first impression, treatments explained clearly, and an easy path to booking on every part of the page.

One-page siteMobile-firstBooking-focusedBefore & after gallery

What clients say

Medspa owners, in their words.

Tap a video to play it with sound. On mobile, swipe to see more.

★★★★★

“The last two weeks were pretty much fully booked. You branded this insane. Record month.”

Liza R.Liza R.
★★★★★

“Consistent and reliable. These are the 2 words I would say to 12 Pages. Shaira is willing to work on your specific needs, small or big. She follows up in a timely manner and is committed to her words. Highly recommend.”

Mary B.Mary B.
★★★★★

“Thank you so much for your help with my content. I appreciate your attention to detail and patience on making everything perfect for me!”

Yaz Aesthetics
★★★★★

“You do a wonderful job! I’ve worked with many individuals with my social media and marketing and you are 💯!”

Lindsay G.Lindsay G.
★★★★★

“I have had the pleasure of working with Shaira on a few occasions and the work has been amazing. She is an extremely talented lady and I highly recommend working with her.”

Envy Aesthetics
★★★★★

“Amazing help to our social media. We really appreciate all the fun but organized posts and designs!”

Ava M.Ava M.

How we work together

Simple, strategic, and clear.

Discover

A free call to learn about your clinic, goals, patients and current marketing.

Strategize

A custom plan for content, ads or your brand, built around how your patients book.

Launch

Content goes live, ads switch on, or your new brand and website go out into the world.

Optimize

Monthly reporting, then we refine what works and cut what doesn't.

Ready to be the medspa they book first?

Book a free 30-minute call. We'll look at your social, ads and website together, and you'll leave with clear next steps.

Book a Free Consultation Call

Email12pages.smm@gmail.com
Instagram@12Pages.medspamarketing
Book onlinecalendly.com/12pages-smm/30min
© 2026 12 Pages · Social media marketing and brand & web design for medspas